When Big Tech decides what voices get heard
In October 2025, a new EU regulation came into force, aiming to increase transparency around political advertising. A win for democracy. On paper.
Meta responded by banning all political and social ads across the EU. Including messages about equality, climate, inclusion, and human rights. Even statements like “We must stand up to hate crimes” are now blocked. So RFSL decided to say something about it.
The human writes font
If Meta’s AI reads your ad, it gets blocked. So we made a font it can’t read.
The human writes font looks normal to you and me – but to AI, it’s gibberish. Built with optical tricks and contrast hacks, the letters slip past automated moderation while staying crystal clear to humans.
And we didn’t stop there. We turned the font into a tool. One that lets any organization hit back: https://humanwritesfont.com/ Type your message, get a ready-made ad. No excuses. Just defiance.
This is a way to speak up with creativity instead of a megaphone. We know Meta isn’t listening, but people are. And that’s where change begins.
The font made headlines
The campaign was featured in major news outlets and widely shared by civil society voices. Even Sweden’s Minister for Gender Equality posted about it.
Within days, thousands of people visited the tool and began creating their own messages. And most importantly: RFSL’s message was seen, loud and clear, on Meta’s platforms, despite the ban.
