För all tid

Back to work

Länsförsäkringar has 4 million customers and want to become the largest player in the Swedish market, be liked and appreciated by all. That in itself is a huge communication challenge. Add the fact that Länsförsäkringar is 23 independent companies with their own agendas and challenges. Add the fact that the target group is the most general you can have in Sweden; rural to urban, old to young, women and men.

Länsförsäkringar wants to be contemporary and relevant, to touch deeply and to be liked by all. In this campaign we chose to leave products and services behind and went all-in on emotion. Our only KPI for our work became goose bumps.

Two young people sit close together on a rocky outcrop at dusk, looking out over a still sea at sunset – a quiet moment from the För all tid film.

Result

A traditional survey with 600 respondents, made one month after the campaign showed:

Almost all liked the film 82% in the entire target group

Liked the film among 18–29 years, a strategically very important group 90%

Result

More things we're proud of