Background
People are living longer and care demands are growing – but so is the shortage of caregivers. In today’s connected world, it’s never felt more natural for nursing homes to turn to technology to provide caregivers with the support they need and residents with the care they deserve.
The TENA SmartCare Change Indicator is a digital tool that helps caregivers know the right time to change absorbent products—not too early, not too late. Based on the tagline “Make the right change,” the campaign was designed to raise awareness of the solution and highlight the benefits for residents, caregivers, care home budgets—and the environment.
Make the right change
We also aimed to shift mindsets: showing how digital continence care can support a more sustainable and person-centred approach.
To bring it to life, we created a full launch campaign that included:
- A brand film
- Photography
- Social media assets
- Email campaigns (EDMs)
- Brochures and sales material
Want to know more?
The ‘Make the right change’ campaign is just one of the many global projects we have created together with TENA.
If you would like to see more of our work for TENA, or work for our other Essity clients, let’s talk.
