The creativity effect: communication that means business

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11:00–11:45

Online, Göteborg
Hosted by Karin Rödlix

This webinar is for marketing and communication professionals who want to create advertising that truly engages and drives business results.

Blurred, grainy abstract photo in warm and cool tones – the visual for The creativity effect webinar.

About the event

Brands spent over $750 billion on advertising in 2023. Yet, only 6% of that was estimated to be effective. So, how do you cut through the noise and create communication that actually works?

Join Karin Rödlix, Head of Branding & Communication at Stendahls – part of iO, as she shares her perspective on what makes advertising resonate. Expect hands-on tips and real-world examples from brands that have leveraged creativity to create real business impact.

Because the ads we remember aren’t just seen—they’re felt. The brands we trust don’t chase trends—they commit. And the messages that stick? They do more than sell—they captivate.

This webinar is for marketing and communication professionals who want to create advertising that truly engages and drives business results.

If you’re a CMO, Brand Manager, Marketing Director, or Business Leader looking to make your campaigns more effective, you’ll get actionable insights and real-world examples to help you cut through the clutter.

Whether you’re working with big budgets or tight resources, the key to impact isn’t spending more — it’s communicating smarter. Join us to learn how.

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