About the event
Some campaigns win awards. Some move people. The best ones do both.
Three months on from Cannes, Client Director Karin Hedberg and Creative Director Oliver Rogers share insights from the Riviera — and from working on one of this year’s most celebrated Swedish campaigns.
In just 35 minutes, they unpack what makes creative work land today, why emotion still beats perfection, and the lessons they’re carrying into future briefs.
You’ll get clear takeaways on:
- What separates the winning ideas from the rest
- How emotional storytelling is evolving
- How strong ideas come from strong collaboration
- AI can’t cry – why that matters for creative work
Speakers
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